The Android microconsole's retail packaging has been spruced up to take advantage of its new-found exposure, Uhrman said. Target will push the device in its winter circular, through video adverts in its electronics departments and with special displays starting in December, though the Ouya's expanded availability goes into effect this month. Demo units are planned for early next year – Uhrman called production of the kiosks "incredibly expensive," a fact compounded by the necessity to design a wired controller for the system.
In related news, Ouya is also in the process of negotiating availability at Wal-mart. "I would expect something, us to announce something with them soon," Uhrman said.