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Ouya retail presence expands to all Target locations

Jordan Mallory

The Ouya's brick and mortar retail presence will grow to include 1,800 Target locations, Ouya founder Julie Uhrman told Polygon. While the Ouya has existed within Target stores for some time, its availability has been limited to select locations, rather than every location, as will be the case now.

The Android microconsole's retail packaging has been spruced up to take advantage of its new-found exposure, Uhrman said. Target will push the device in its winter circular, through video adverts in its electronics departments and with special displays starting in December, though the Ouya's expanded availability goes into effect this month. Demo units are planned for early next year – Uhrman called production of the kiosks "incredibly expensive," a fact compounded by the necessity to design a wired controller for the system.

In related news, Ouya is also in the process of negotiating availability at Wal-mart. "I would expect something, us to announce something with them soon," Uhrman said.

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