Latest in Ios

Image credit:

Microsoft thinks Apple is playing catch up in the tablet market

Share
Tweet
Share
Save

Sponsored Links

Apple is known for having what tech buffs like to call the "reality distortion field," where whatever the company says becomes true within the Apple nation, but now it seems Microsoft may be attempting to cultivate a similar atmosphere around its own products. Speaking with TechRadar, Microsoft's Surface UK Lead Ally Wickham not-so-subtly hinted that Apple is actually trying to catch up to the Surface, not the other way around.

"I think a lot of tablet manufacturers are starting to catch on that people want to do more with their tablets. More and more tablet manufacturers realize that people want to get things done and put more productivity software on them... we recognized that from the beginning," she said.

"More productivity software," eh? It's fairly obvious Wickham is referencing Apple's recent decision to make iWork and iLife free for all new iPads. It's a convenient bullet point for Microsoft to have a version of its Office suite on its Surface devices, but to suggest that Apple made its decision on iWork and iLife based on a competing device that sells a fraction of what its own tablets sell is distorted indeed.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

IKEA's AR furniture app now lets you preview an entire room

IKEA's AR furniture app now lets you preview an entire room

View
Google may have taken first step towards quantum computing 'supremacy'

Google may have taken first step towards quantum computing 'supremacy'

View
Nintendo seriously needs to fix multi-Switch game sharing

Nintendo seriously needs to fix multi-Switch game sharing

View
Readers relive their experiences with the original NES

Readers relive their experiences with the original NES

View
On Nintendo's 130th birthday, here are five books about its history

On Nintendo's 130th birthday, here are five books about its history

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr