Biking in heavily trafficked areas can be dangerous -- and few know this better than NYC cyclists. Peter Pottier is one of many in the Big Apple to survive a near miss while on two wheels, and that experience led him to develop a digital noise-maker to help keep bikers safe. The handlebar-mountable MYBELL, created by Pottier and his two colleagues, pumps out sound at up to 96dB -- the average mechanical bell tops out at about 70dB -- and features LEDs to improve nighttime visibility.
Safety is clearly the focus here, but Pottier says he wants to improve the relationship between bikers and drivers as well. "I looked at what was currently on the market, such as air horns, but I didn't want to ostracize bikers." (Who wants to be accosted with that honking sound, after all?) To that end, the MYBELL is customizable; you can upload any MP3 file to the device via micro-USB, and you can choose different LED patterns in night mode. On top of the novelty value, hearing screaming techno instead of a standard bell ring will theoretically be safer, thanks to the wider pitch and range which make it easier to detect. And, if you're lucky, your taste in music might even earn the respect of that otherwise-hostile SUV.