Sony's consumer electronics COO Phil Molyneux has a story to tell about his company's deep plunge into 4K, so who better to help than veteran auteur Spike Lee? The filmmaker's foray into crowdfunded cinema production is well-known, and it turns out that he's using the company's 4K CineAlta PMW-F55 digital cinema cameras on the project, entitled Da Sweet Blood of Jesus. The pair spoke at our Expand event in New York, where Molyneux said he had to drag 50 people together from across Sony's divisions to make 4K content distribution happen. Meanwhile, Lee, a moderate technophobe, detailed his first crowdfunding experience and how Kickstarter told him that there would be a "backlash."
Sony's level of commitment to 4K with its production and consumer cameras, projectors, players and TVs begged the inevitable question: What about Ultra HD content? Surprisingly, Phil acknowledged the silo-like nature of the sprawling electronics giant, saying that it often "hasn't worked well together for the greater benefit of the consumer experience." Because of that, he said he brought about a group of people from the company's various divisions together to figure out how to create a 4K consumer distribution network, first announced at CES this year. Having brashly committed to launching the service by the end of the summer, the team managed to get it up just before Labor Day with 70 films (all produced, unsurprisingly, by Sony Entertainment), a feat he described in retrospect as "tremendous."