World of Warcraft has had a tumultuous time. The past three years have seen the game shed about five million players, but it still counts 7.6 million subscribers, far more than its closest competitor. And the most recent expansion announcement has certainly generated plenty of interest. But lead content designer Corey Stockton explained in a recent interview that the game still has more places to go. He mentions exploring the recent trends toward user-generated content and procedural content to allow more variety at the top levels, something to ameliorate how quickly players consume the elaborately designed dungeons and raids of the game.
Stockton doesn't see that sort of content ever replacing the core of the game, of course, but he does note that there's a persistent issue with new content not coming out as fast as players can go through it. He goes on to explain that the developers would like to have a new expansion out every year, certainly at a faster rate than the team's previous content releases, and that the current goal is to work several expansions ahead rather than focusing on the immediate future. For more details and talk about the potential for Warcraft IV, take a look at the full interview.