Heroes of the Storm managed exactly that. When asked about the character design of the upcoming game's female characters, game director Dustin Browder responded with: "We're not running for President. We're not sending a message. No one should look to our game for that." This went over about as well as you would expect, especially in the wake of World of Warcraft's next expansion's story getting billed as a "boy's trip" (and being portrayed as such in promotional materials).
Browder has issued an apology for his statement, claiming that the topic is a serious one and that Blizzard is sensitive about how it portrays its characters. No part of the apology actually addresses the issue in any more detail, although Browder does insist that the team wants everyone to have a character to identify with and enjoy. Whether or not this will result in more discussion of this serious topic or any changes to character designs remains to be seen.