Twitch announced that its recently concluded Typhoon Haiyan charity drive raised a total of $90,000 for Red Cross relief efforts.
Twitch solicited donations via a Teespring store advertised in channel pop-ups, with proceeds from all sales donated to the Red Cross. The site raised $82,751 from the sale of over 6,300 shirts, then kicked in an additional donation to raise the total pledge to $90,000.
Twitch additionally announced that the Extra Life charity raised a record sum for Children's Miracle Network Hospitals this year, with many participants using Twitch channels to solicit donations. Over 7,500 Extra Life participants reported Twitch affiliation at signup, with collective donations reaching $1.22 million.
[Pictured above: Danny Moresco (Red Cross volunteer), Victor Cordon (Corp. Developer Specialist, Red Cross), Emmett Shear (CEO/Founder, Twitch). Photo by Jarques Pretorius.]