Between virtual reality headset maker Oculus VR's Share portal and a recent infusion of $75 million, it's not exactly a huge surprise to hear that the startup is branching out into game publishing as well. Former Electronic Arts senior VP David DeMartini is now heading up Oculus' game-publishing arm, which aims to give, "developers additional resources to help them achieve their vision." In case it wasn't already clear, "resources" in this instance means money, though it likely also means development assistance.
As DeMartini puts it, "What I'm doing at Oculus, it's not particularly different from what I did for seven years at EA as part of the EA Partners program." While at EA Partners, DeMartini helped shepherd game development from third-party, non-EA-owned studios through the perilous world of game publishing. During his tenure, hit series like Rock Band and Left 4 Dead made EA Partners a success story. He's applying that same curatorial experience to Oculus, traveling the world to visit developers and other content partners with the hope of having a robust lineup when the consumer Oculus Rift headset launches at some point in 2014.