Each challenge is focused on a different endangered species, with the first round of voting underway. Players can vote for one of the three following challenges from the in-game community page:
- Adopt 1,000 komodo dragons in Zoo Tycoon and Microsoft and AZA will donate $10,000 to support the Komodo Survival Program's work with the Indonesian Government to protect this species.
- Release 1,000 rhinos to the wild in Zoo Tycoon and Microsoft and Association of Zoos and Aquariums (AZA) will donate $10,000 to help protect and deter further poaching of rhino horns in Africa.
- Release 1,000 sumatran tigers into the wild in Zoo Tycoon and Microsoft and AZA will donate $10,000 to the Tiger Species Survival Program to help reduce the number of sumatran tigers killed, displaced or caught in snares.