Samsung's Gear S hits the runway with Diesel Black Gold for New York Fashion Week

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Samsung's Gear S hits the runway with Diesel Black Gold for New York Fashion Week

When we saw Samsung's Gear S curved smartwatch last week, we said its design, "feels functional, but also like an afterthought." The 2-inch behemoth certainly doesn't blend into outfits as much as it becomes the centerpiece, for better or worse. Diesel Black Gold -- the even more expensive, "premium" line of the Diesel clothing brand -- is apparently down with that, and is working with Samsung on a variety of "unique" bands (seen above). That's pretty much all the news there is about these so far -- no pricing or release dates were given -- but check out this amazing sentence from the announcement, describing the bands:

"Elements of the SS 15 collection, inspired by highly stylized New Wave rock stars and tough rockabilly heroines, have been used to give a sharp attitude to the device, characterized by signature leather and metal details."

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Delightful! The Stray Cats and Siouxsie and the Banshees clearly influenced the above design. And yes, they are just a series of colored bands for holding the Gear S. If that weren't enough, the debut of said bands is being captured in 360-degree film and released for Samsung's virtual reality headset, Gear VR, when it launches later this fall with the Note 4 smartphone. That is some serious crossbranding, y'all. Crossbanding? Sorry, we'll see ourselves out.

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Samsung's Gear S hits the runway with Diesel Black Gold for New York Fashion Week