Tesco is closing its Clubcard TV streaming service

Tesco Clubcard

When Tesco launched Clubcard TV early last year, everything we saw suggested that the ad-supported streaming service would be nothing more than an experiment. That hunch has proved accurate, because the company has said it will shutter the free service on October 28th. According to a Clubcard TV support page, Tesco didn't get "the level of repeat usage [it] had hoped for," so it'll close the service in order to concentrate on its more established resource, Blinkbox. The supermarket giant will still offer Clubcard points alongside Blinkbox movie purchases, though, which will suit those who intend to watch films on the new (and supposedly bigger) Hudl 2 when it's unveiled later this week.