Super Bowl XLVIII is just around the corner, and the NFL's taking advantage of the week leading up to it by using it as a platform to reveal its next venture: NFL Now. Today, at a press event in New York City, the National Football League introduced a newly created digital network, dubbed NFL Now, which it says will focus on delivering a "personalized stream of content" to fans of the sport worldwide. While the online service won't be streaming football games live -- not at the time of launch, at least -- it will have full on-demand clashes to offer, as well as highlights and other content produced by teams across the league. In addition to all of this, there's also going to be an abundance of extra video from across other NFL properties, including NFL.com, NFL Network and NFL Films. And, better yet, it will be free.
However, don't expect Now to act only as a hub for all that aforementioned stuff: The NFL says we can anticipate a ton of original programming to be available as well -- though it hasn't gone into detail about what type exactly. Once it actually gets rolling, we're told the user experience on NFL Now is set to be extremely personalized and easily customizable. For example, users can select from a number of preferences, like favorite team and fantasy players, and NFL Now will show a stream of content based on those choices. "Eventually, no two users should get the same experience on NFL Now," a league representative said to us. NFL Now is set to have applications on iOS, Android, Windows Phone 8, Xbox One and "across select consoles and streaming devices."