The Oculus Rift's impact on gaming is obvious, but it's not hard to imagine how the virtual reality headset could change how we consume home entertainment as a whole. UK mobile network O2 and the England rugby team know this, and have collaborated to create an immersive experience to prove it. Recorded using nine GoPro Hero 3 cameras on a custom gimbal, the footage sees you on the training pitch with the team, where you get stuck right in the middle of the action, and burpee along, right next to the players. While this is mostly part of a broader promotion for the sport's six-nations tournament in Europe, you can bet your bottom 100 cents that we're going to see a lot more of these "experiences" going forward. We're getting the hairdryer out for the inevitable skydive one already.