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WSJ: Warner Bros. eyeing Machinima for investment opportunity


Warner Bros. is considering an investment in Machinima of $10-15 million, reports the Wall Street Journal.

Machinima, a multi-channel YouTube platform, received $35 million from Google in the past, but according to AllThingsD, was unable to secure a mega-round of $70 million last year and is still looking for a new CEO. We've reported on binge and purge layoffs at the company for the past two years.

Warner's obvious synergistic interest in the network would be to help promote its Infinite Crisis MOBA, which is the publisher's big play for the esports demographic. Machinima claims it has over 200 million unique visitors every month.

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