Web video's growing up before our eyes, folks. A year ago, Vimeo On Demand made its debut to help content makers get paid by content consumers (that's you) directly, and, presumably, to help folks think of Vimeo as a purveyor of online video that's more Netflix and less YouTube. In celebration of its first 12 months of existence, Vimeo's making some improvements to the on demand portal's interface and announcing plans to help fund digital filmmakers.
First off, joining the standard comedy, documentary, animation, etc. content categories, the site now has curated collections of videos that share common themes to help users discover new videos. And, there's a new UI, inspired by brick-and-mortar stores with "well-designed shelves," that really just makes Vimeo On Demand look more like Netflix on the web -- users get rows of content categories that each scroll horizontally to show more videos within them. Vimeo's also rolling out a My Library feature for users that keeps track of all the videos you watch, rent and buy in one place, too.