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Eddy Cue calls accuracy of "Haunted Empire" into question


One of the few pieces of interesting information found in Yukari Kane's new book about Apple -- Haunted Empire -- details how Eddy Cue became one of Steve Jobs' trusted lieutenants.

The passage in question reads:

In one version of a story that he told everyone, he was plucked out of the IT department by Jobs during a meeting in which he had dared to voice an opinion about the topic at hand. When Jobs looked at him and told him to shut up, an undeterred Cue spoke up again, causing Jobs to throw a pen at his forehead. Cue, who by then figured he had nothing to lose, braced himself and offered up his opinion for a third time. This time, he won Jobs's approval.

From that moment on, Cue became Jobs's guy...

As it turns out, the veracity of the excerpt in question has been challenged by none other than Eddy Cue himself.

Earlier today, 9to5Mac's Benjamin Mayo emailed Cue asking if the aforementioned excerpt was true.

Cue, in classic Apple executive fashion, answered succinctly: "No it's not."

All in all, this isn't terribly surprising given the plethora of other shortcomings the book presents.

You might recall that Apple CEO Tim Cook yesterday called the book "nonsense", to which Kane responded with a blurb of her own.

For Tim Cook to have such strong feelings about the book, it must have touched a nerve," Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has.

Touched a nerve? Perhaps, or maybe a more likely explanation is that the book truly is nonsense. My own review aside, the book has seemingly garnered nothing but negative feedback from those who have slogged through and read it.

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