Over the past year, T-Mobile's new policies have ushered in a new wave of changes to the way the US wireless industry works. It was the first national operator to introduce phone-financing plans, early upgrades and free international roaming; additionally, it also offers to pay your cancellation fee if you break another carrier's contract to move over. It appears that such practices must come at a cost: CEO John Legere announced that beginning April 1st, T-Mobile will no longer offer its Advantage Program, which features monthly employer rate plan discounts, to new customers. Existing beneficiaries will see the deduction removed from their accounts on April 25th. As a consolation, affected subscribers will now receive a $25 reward card every time they get a new phone.
Update (4/2): According to Legere and CMO Mike Sievert, T-Mobile has listened to its customers, and will let current users keep their discounts. More details are apparently coming tomorrow, but the new plan will only apply to new customers.
Update (4/3): The updated blog post is now available, and confirms that anyone in it, or who applied before April 1st will keep their discounts, however customers will need to verify their employment annually. Going forward however, the plan will work as described, with new customers under those plans getting a $25 reward card when they buy a phone.