Today marks the launch of NYTNow, an app with Flipboard-like features aimed at a mobile audience. The app is free, but only only allows viewing of 10 stories a month. To get more, you need to add a US$8.00 a month subscription that is available as an in-app purchase.
Content is expected to come from the Times and other partners. with human editors deciding what news is included. The company believes editors can do a better job of delivering the news than computer-based algorithms, although the popularity of Flipboard seems to contradict that supposition. A spokesperson for the company says NYTNow is a "new subscription plan created for an audience seeking more content than is currently available for free but at a lower price than the full news report." The app also features two daily briefings summarizing the news of the day.
NYTNow is iPhone-only, because the Times says most of its mobile customers are on iPhones. I think it has missed an opportunity by not having an iPad app, but perhaps one will become available down the road.
I sampled the app this morning, and it is nicely laid out with a good mix of news. There are both videos and graphics to accompany the stories. The videos started playing quickly and were of good quality.