Consumers may not be familiar with Blackmagic Design, but the firm's cameras are all the rage with filmmakers at NAB, drawing enormous crowds within seconds of the show floor opening up to attendees. This year's flagship is the URSA, a relatively massive 4K camera with an enormous 10-inch 1080p flip-out display. There are also two 5-inch monitors on each side, displaying everything from camera settings to a duplicate preview. Another highlight is the Super 35 image sensor (the same used in Blackmagic's existing 4K cam), which is upgradeable should you wish to swap in a refreshed version down the line. You also get plenty of SDI inputs and outputs, XLR mic jacks and either a Canon EF or PL lens mount.