Latest in Advertising

Image credit:

Google earnings focus on the search and ads that actually pay the bills

24 Shares
Share
Tweet
Share

Sponsored Links

With all the modular phone concepts, balloon internet projects, robots and drones it can be easy to forget Google's main business angle: search and advertising. Google reported its first quarter earnings today and didn't have much to say about our favorite topics -- we'll hear more about those at Google I/O in June -- or even its pending sale of Motorola to Lenovo. Responding to an analyst's question, Google execs Patrick Pichette and Nikesh Arora mentioned the need to "keep evolving (search) results," as it increasingly serves up info (sports scores, TV listings, restaurant menus) on its own website instead of just providing links. That's probably also behind its push for Google Now results that bring up relevant info before the user even asks, on the desktop and mobile. In a brief reference to the Chromecast, Pichette called the $35 device a hit, mentioning the over 3,000 developers had signed up to build apps since the launch of the SDK.

Its revenue of $15.4 billion was up 19 percent over the same period last year, but investment types were hoping for more. Google has the same issue as competitors like Facebook, as they try to replicate their success on the desktop and keep users clicking on ads sent to phones and tablets. Still, as long as "cost per click" contributes heavily to the bottom line, it's going to be a more important question on these investor calls than "so just how many units did Google Glass sell yesterday?"

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
24 Shares
Share
Tweet
Share

Popular on Engadget

Lebanon plans to charge a fee for internet voice calls

Lebanon plans to charge a fee for internet voice calls

View
California's Earthquake Early Warning system rolls out statewide

California's Earthquake Early Warning system rolls out statewide

View
Motorola invite hints at a 'reinvented' RAZR

Motorola invite hints at a 'reinvented' RAZR

View
Get $24 off the Nintendo Switch on Amazon

Get $24 off the Nintendo Switch on Amazon

View
Supreme’s burner phone is a hypebeast’s dream

Supreme’s burner phone is a hypebeast’s dream

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr