With the greatest footballing show on earth less than a month away, the BBC is looking to whet the British public's appetite with the promise of "the first 24/7" World Cup. Building on the platform that helped it deliver stellar Olympics coverage, the Beeb will deliver 31 live World Cup matches as well as additional reports, news and content across a multitude of platforms, ranging from TV and radio to mobile apps, consoles and connected TVs. In all, the BBC says it will deliver over 160 hours of TV broadcasts from Brazil, which is over 50 percent more than the 2010 World Cup in South Africa.
Although the BBC must share TV coverage with rival ITV, the public broadcaster will continue to deliver additional coverage both on TV and the web, including the launch of daily "World Cup breakfast" videos that summarise the day's action and what's coming up later that evening. That's in addition to video highlights of every single match, full match replays for BBC TV games, and the streaming of classic matches via World Cup Rewind. All of its video coverage will be available on both the BBC Sport website and iPlayer. If you're wondering what games will be shown where, the BBC will show England's opener against Italy on June 14th at 11pm. ITV has managed to snap up the other two group matches on the 19th and 24th June respectively, suggesting the BBC could be in line to deliver live footage of England's usual knockout stage exit (that's if they get that far).