As they so often are, the rumors were true: the smartphone-based taxi request app, Uber, is adding a new service today in New York City called "Uber Family." The company's calling it "uberFAMILY," but we're calling it Uber Family. Anyway, as the name implies, the new service takes what Uber already does and adds a guaranteed child seat. It also adds $10 to your ride: a small price to pay for the guarantee of a child seat, but it's also a $10 charge to guarantee the safety of child riders. There's no update to the existing app required; once you enter "FAMILY" in the promo code page, your next ride optionally becomes an Uber Family ride. Just like that!