Blizzard and their ticketing partner Eventbrite have issued some details on their ticketing process (in particular about the cumbersome waiting room):
The waiting room is enabled for high-demand events such as BlizzCon to seamlessly allow the first few thousand ticket buyers to complete their transactions within the registration time window. Keep in mind that being in the waiting room doesn't necessarily mean you're guaranteed tickets. As ticket buyers complete or abandon transactions, or if they do not complete registration in time, the same number of ticket buyers will be selected from the waiting room for a chance to purchase tickets. If your turn arrives before the initial allotment of tickets has been fully claimed, you will be moved from the waiting room directly into the checkout process.
Those who come to the site after the initial allotment of tickets has been claimed will no longer be allowed in the waiting room. For those who are still in the waiting room after this point, if your requested number of tickets becomes available because other customers abandoned their purchases, you will be moved from the waiting room directly to the checkout process. In some cases, due to a variety of factors the system may attempt to move you from the waiting room to the checkout and realize that the number of tickets you selected is not available at that moment. In that case, you'll be moved to the event page, but you will still be able to refresh your browser to try to purchase tickets before others who were not in the waiting room, and/or change the number of tickets you'd like to request. If the quantity you requested is now available, you will proceed directly to the checkout process.
As Blizzard said in their original post
, these are certainly details that help us understand the system better, but the system itself seems unintuitive and unnecessarily complicated for simply waiting in a large queue for an event ticket. I recently bought Paul McCartney tickets and the system wasn't nearly this detailed.
The next round of BlizzCon tickets go on sale this Saturday at 10:00 a.m. PDT.