NBA 2K Online reaches 19 million registered ballers in China
While Take-Two was busy counting its fat stacks of cash following its healthy fiscal 2014 financial report, it also noted milestones in its collaborative efforts overseas. Namely, CEO Strauss Zelnick revealed during the company's call with investors today that "usage and player engagement with NBA 2K Online continued to gain momentum, and it's now the number one PC online sports game in China with 19 million registered users."
NBA 2K Online was announced in June 2009 as one of Take-Two's major pushes into the Asian market. Arriving in October 2012, the game is a free-to-play basketball simulation for PC that features every licensed NBA team. It is the result of a partnership between Take-Two and Tencent, a developer with experience in crafting free-to-play versions of popular properties suited for the Chinese market, including Monster Hunter Online for Capcom and FIFA Online 3 for EA.
[Image: Tencent Games]
