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Samsung hopes 'respected older generations' will dig its new flip-phones

Alexis Santos
05.23.14
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It may be a tad ageist to presume that some older folks prefer simple flip-phones to souped-up smartphones, but Samsung isn't making any apologies. In fact, the firm's just introduced a new line of clamshell phones in South Korea aimed at "respected old generations." Dubbed "Samsung Master," the class of handsets keeps things tame (and decidedly 2008) with 2G and 3G radios, a 3-inch screen, pedometer and FM radio. Of course, even a feature phone would't be complete without some flair. Not only are the phones available in black, red and silver, but their backs and keypads wear the faux stitched leather that's become a staple in the company's more cutting edge phones, tablets and laptops. If you happen to find yourself in South Korea with 240,000 won (roughly $234) to spare, you can snap up the distinguished-looking flip-phone for yourself.

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