In the years before texting's domination of smartphones, the mobile-toting masses relied heavily on headsets and earpieces to stay connected. These people would often be seen shouting crazily into the air just so they'd be heard over environmental noise. That's about the time Aliph arrived with a solution with its first Jawbone earpiece. It sported military-tested noise cancellation and bone-conduction sound tech, as well as clean styling from designer Yves Béhar. The first wired iteration showed up in 2004, offering an alternative to the "business basics" style that was typical of mobile headsets at the time. It wouldn't be until 2007's Consumer Electronics Show, however, that Aliph would give consumers a redesigned and colorful wireless option with the release of the Bluetooth-enabled Jawbone.