The Daily Grind: What social tools do all MMOs need?

Heading into WildStar this past weekend, I was pleasantly surprised at how useful and easy the in-game social circles were. Instead of fretting about guild membership, I joined a few circles to talk with friends and made one up to keep in touch with a couple more. Somewhere Google+ is laughing haughtily, but I think that more MMOs should have a feature like this.

So what social tools do you think MMOs need? I'd also nominate in-game guild finders, far more robust friends lists (that are per-account, not per-character), and handy emote buttons that eschew the need for memorizing a list of slash commands. What say you?

Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!