Razer's CEO is sorry for 'screwing up on anticipating demand,' wants to do better
If you pre-ordered Razer's new 14-inch Blade laptop the day it was announced, there's a good chance you still don't have it. Frustrated? Don't worry -- your voice has already been heard; Razer CEO Min-Liang Tan says he's sorry. "We suck at this," he said in a heartfelt Facebook post today. "I suck at this." Unfortunately, Razer has made a habit of underestimating customer demand, and Min's team is struggling to find a solution that won't keep customers waiting. "We've tried different things," he said. "We've tried doubling / tripling / quadrupling manufacturing capacity, we've ramped back to phasing in launches by geography... we've pushed back launch dates, and still we end up disappointing our customers."
Frustrated, Tan admitted that this isn't the first time he's apologized for this. "Every time we launch a new product, demand just far outstrips the supply." Naturally, the young CEO wants Razer's launches to be smooth, and pledges to continue to tweak and change the company's distribution plans for future product launches. How, exactly, he plans to do this isn't clear, but it sounds like he'll be trying something new soon: "We'll have more news on this shortly," he concluded. "Which of course also means we will be shipping something new very soon."
Post by Min-Liang Tan.
