"Each generation of console has spawned new players, and there are new entrants virtually every generation, and there has been a new leader in every generation, and some that have persisted over multiple generations," said Allard back in 2000, nearly 18 months before Xbox came out. "I think that from Microsoft's point of view, we have to be in it for the long haul. This is not a one time thing. We really want to redefine Microsoft and make Microsoft an entertainment company. So our entrance strategy is divided between short-term focus, making the world's greatest console, but with an eye towards the future, so that we start building franchises and properties today that will endure over several console generations, as well as making investments in the hardware and the programs and our relationship with partners that will last over the next two decades, as we expand this medium to its full potential."
It worked. Thanks to hits like Halo: Combat Evolved, Microsoft firmly entrenched itself in the game console business enough to make the Xbox 360 a roaring success. The company stumbled in communicating Xbox One's place in the line's forward-thinking lineage, but that machine still has a strong audience heading into E3 2014. Hence why we're highlighting it in the penultimate week of our great E3 2014 giveaway.
We're giving away 14 free Xbox One and Xbox 360 games for the Microsoft devotee this week. In order to get your hands on these games, write to us at firstname.lastname@example.org with the subject line "E3 Giveaway Week 7" by 10AM EST on Monday, June 9th and tell us what original Xbox game that never got a sequel you want to see reborn on Xbox One. One random selectee will win the lot.