Final Fantasy XIV is ready to let you. No, you won't get a standard-issue bright orange vest and deer blind, but you will be able to take on a variety of different marks, earn special currency, and possibly eventually pick up a nice orange vest. It could be one of the rewards; you don't know. Players will be tasked with killing a certain number of monsters at varying levels of challenge at both regular and elite difficulties.
Regular marks will differ from player to player, but elite marks will be the same for all players and are refreshed once per week. Slaying elite marks provides allied seals and tomestones, with allied seals used to purchase armor, weapons, minions, alexandrite, and sands/oils of time. The preview also contains a hint of a new moogle delivery quest, which should give players of a more pacifist bent something to do even without hunting down creatures across Eorzea.