Lyft, the Uber alternative with a penchant for pink mustaches, will launch service in New York City at the end of the week. Initially, the ride-on-demand app will focus on boroughs beyond Manhattan, explaining that "Brooklyn and Queens are vastly underserved by public transit options compared to the rest of New York City." This is good news for many city residents -- not to mention Android Wear users eager to summon a car with their smartwatch -- the downside is that Lyft will only pick up customers in Brooklyn or Queens, at least for the time being. In other words, if you're trying to get back home from Manhattan, the app won't help you out. That said, the service will come in handy for those looking to get around in Brooklyn or Queens, or travel from one borough to the other.