Amazon puts Prime in the spotlight in first Fire Phone ad

These days, it's pretty common to see even nine-year-old kids toting better smartphones than many adults out there -- and that's likely the sentiment Amazon hopes to convey with its first Fire phone ad. Now that we're a stone's throw away from the device's release date, the e-commerce giant secured the services of two precocious children for the commercial. It focuses mainly on the phone's tie-in with Amazon Prime instead of its features (its more intriguing ones being 3D and head-tracking), but the company might be reserving those for its second ad to come out in July. If you want to watch a couple of grade schoolers convince you to get the Fire phone, head past the break to watch the ad.