I couldn't be less interested in the phrase "photo messaging app." There are a million, and they all do pretty much the same thing -- snap a photo, send it to whoever you want, and maybe put a timer on it. But Fling has found a way to be unique by not sending it to the people you want. Wait, what?
That's right, once you snap a photo with Fling, the app sends it to as many as 50 other Fling users at random. People you've never met in countries you've never visited could be staring at your smiling mug in a matter of seconds, and there's nothing they can do about it -- well, except delete the app, I suppose.
When you receive a Fling message you can choose to reply privately to that person, which adds another layer of awkward to the equation. I've yet to have anyone reply to the obnoxious photos of me sipping my morning coffee, but you might have better luck.
TechCrunch reports that Fling, which was initially a small pet project of social startup Unii, is being broken off from the main company in order to allow for funding aimed exclusively at the photo app.