Timeful (free) has launched today after a long development and beta phase. The app tries to capture everything that vies for your precious time and stores it in one place. It can import and sync your current calendars from iCloud, Google, Yahoo or Mirosoft Exchange.
The app blends to-do's, events and what it calls "habits," which the developers define as a good practice you want to develop. When you enter anything into Timeful, you are asked about its priority and when the best time to remind you about that item is. It can be a specific time, or even something more vague like a weekday morning. There is a "frequency bar" to regulate how often you are flagged on lesser events. Timeful also wants to know when you sleep, so you won't be alerted during that time.
The app comes out of a lot of research on how we use our time, so Timeful makes smart suggestions, rather than giving you alerts by rote. One of the people behind Timeful is Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University, an expert in human fallibility and short-term thinking, so you get the idea that Timely isn't just another calendar app or To-Do list.