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New Twitter feature labels #hashtags you may not recognize

Zach Honig
08.01.14
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My feed is currently littered with hashtags I've never seen before. Iberia (the Spanish airline) tweeted with #ttot (Travel Talk on Twitter), Al Gore used #CRinBrazil (Climate Reality in Brazil) and Verizon posted something with #MobileBKsweeps (no clue). Things can get even more confusing during evening hours on the East Coast, when tags like #TWD (The Walking Dead), #AHSFX (American Horror Story) and #HIMYM (How I Met Your Mother) might appear. A quick trip to Google typically clears things up, but most of the time it's simply not worth the hassle. According to #WSJ, Twitter's now testing a tool that would help bring some clarity to those cryptic tags, in an attempt to make the service more user-friendly. The Wall Street Journal noticed expanded hashtags in Twitter's iOS app, and while reps declined to comment, it appears that the new feature is beginning to roll out. #itsabouttime.

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