word that fewer than half of the people who walk into GameStop are aware of the company's lucrative game trading program comes word that the ubiquitous video game retailer is looking to make that program less complicated and more generous.
According to documents obtained by Kotaku, come August 18, GameStop plans to strip out its deluge of trade-in promotions in favor of a flat rate that is, on average, 20 percent higher than what the store was offering customers previously. The store's Power Up Rewards card will continue to offer users a 10 percent bonus on trade transactions (whether cash or store credit), but pre-orders and extraneous services such as Game Informer subscriptions will no longer offer a trade-in bonus.
"By eliminating the higher end price of products we buy and raising the lower end, we are able to raise the overall value the customers will receive," explains one of the internal documents cited by Kotaku. "With this program, we will not have complex multi-tiered trade promotions for the associates to remember and less math for the customer to understand what they are getting for their games."