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Vodafone targets data-sharing families with its new Red+ plan

Matt Brian, @m4tt
08.12.14
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Family mobile plans might be big in the US, but they haven't really got going in the UK. However, that isn't stopping Vodafone from trying to change people's minds with the launch of its new Red+ plan. Instead of equipping a family with individual tariffs, Vodafone aims to supply each member of the household with their own SIM, allowing the "plan leader" to distribute monthly data limits depending on how data thirsty they are. These so-called leader plans are basically upgraded Red plans that come with a 2GB, 4GB, 7GB, 10GB or 13GB data allowance, which can then be shared with a family member in 500MB, 1GB, 2GB or 4GB amounts.

Red+ plans come with tools to restrict or expand the data allowance for each member, which may come in useful if the teenager in the family is pushing their quota with Netflix streaming or excessive Snapchatting. Vodafone says you'll pay less than you would on individual plan and throws in unlimited calls and texts for each member to sweeten the deal. The Red+ plan certainly seems like fine idea on the surface, making sure to rival EE's Shared 4GEE plans, but it's pretty hard to argue with the unlimited data Three offers to all of its customers.

[Image credit: kake_pugh, Flickr]

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