Firefall's release on its native shores, but the game has more places to go just the same. Red 5 Studios and The9 have entered into an agreement with System Link Limited to publish the game in China for a five-year period. This will result in at least $160 million being paid to The9 for licensing fees and royalties.
System Link Limited is itself a joint venture formed by The9 and Qihoo 360 Technology Corp, so it's a fairly dense nest of interrelationships. It can only be hoped that the game's release will be met with open arms in China.
[Thanks to SolaRSaphire for the tip!]