Latest in Desktop

Image credit:

Spotify giving 30 minutes of nonstop music if you watch a video ad

Share
Tweet
Share
Save

Sponsored Links

Though a quarter of Spotify users pay $10 a month to avoid ads, the other 30 million have to put up with them. Now, Spotify is set to roll out a new form of advertising that may ease (or add to) some of that pain: video commercials. There will be two forms: "Video Takeover" ads will be played regularly on Spotify's desktop apps, but let advertisers to buy an entire slot of time. Meanwhile, "Sponsored Sessions" will let mobile users watch short videos in exchange for 30 minutes of ad-free listening. In either case, ads will be limited to 15- or 30-seconds. It might seem odd to play TV commercials on a radio service, but Spotify pitched the idea to advertisers in June at Cannes and major players like Coca Cola, McDonald's and Ford signed on for the launch. Ad Age said that Spotify will play ads exclusively for those brands by year's end in the US, UK and six other markets. It'll roll out worldwide to any interested company in 2015.

Via: TNW
Source: Spotify
Coverage: Ad Age
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
iFixit examines the 16-inch MacBook Pro's 'throwback' keyboard design

iFixit examines the 16-inch MacBook Pro's 'throwback' keyboard design

View
Spotify's latest feature creates a playlist for your road trip

Spotify's latest feature creates a playlist for your road trip

View
Google's Files app now streams local media to your Chromecast

Google's Files app now streams local media to your Chromecast

View
Porsche’s Taycan lives up to its EV hype

Porsche’s Taycan lives up to its EV hype

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr