Tim Cook: Work on the Apple Watch began after Steve Jobs died
In a short video interview ABC News anchor David Muir conducted with Tim Cook following today's Apple Watch announcement, the Apple CEO talked a bit about the impact Steve Jobs had on him and Apple at large. Echoing a statement he's made on a number of previous occasions, Cook explained that Apple -- the company itself -- is one of Jobs' "greatest gifts to mankind."
Of particular interest is Cook quickly noting that work on the Apple Watch began after Steve Jobs died, making it the first new product category from Apple conjured and developed exclusively during the Tim Cook era.
You know we started working on it after his passing, but his DNA runs through all of us. And so the foundation that he left, you can see it in all the things we're doing today, and the way we look at things. And so to me, it's not a big deal if he saw something or he didn't, it's that his thinking and his taste and his incredible perfectionist kind of view, and his view that you should always innovate, all of those things are alive and well in the company. And I think they always will be. I think his DNA will always be the foundation of Apple.
The full clip can be seen below.
