Latest in Admob

Image credit:

Google is bringing fullscreen ads to an app near you

Terrence O'Brien, @TerrenceOBrien
September 29, 2014
88 Shares
Share
Tweet
Share

Sponsored Links

Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them somewhat infuriating. Of the four new designs, three are fullscreen ads and some are interstitial ads that would take over the screen at a "logical break point" while you're using an app. These ads could even include video or interactive elements, which pretty much turns them into in-app commercials. So, between levels three and four of the next Angry Birds licensing debacle title you could be watching a 20 second ad for Perdue chicken breasts. Or, you could just be blindly skipping by the ads that hijack your screen to sell paper towels, skin cream, or anything else.

Update: And lest you think Google is about to single-handedly destroy the mobile app landscape, this is pretty similar to an initiative launched by Apple recently.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
88 Shares
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Alleged Twitter hacker was previously caught stealing a fortune in Bitcoin

Alleged Twitter hacker was previously caught stealing a fortune in Bitcoin

View
A $13,000 electric car will go on sale in the US by late 2020

A $13,000 electric car will go on sale in the US by late 2020

View
Tesla is reportedly close to making a more affordable Model Y

Tesla is reportedly close to making a more affordable Model Y

View
Pixel 4a review: The best $350 phone

Pixel 4a review: The best $350 phone

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr