Consumer product megacorp Proctor & Gamble has just announced that it'll spin-off Duracell into its own separate company. The announcement comes as part of a move to pare down brands and focus on the 70 to 80 most profitable. Though P&G said that the Duracell has "attractive operating profit margins... and cash generation," it saw its growth prospects as limited. While Duracell will most likely be spun off as a new company, it could be divested or sold off, depending on which option brings the largest return. Anyway, you know your company might be too big when the world's most famous battery brand just ain't cutting it.
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