CurrentC will soon have to compete directly with Apple Pay
CurrentC -- the Apple Pay competitor which made headlines recently due to CVS and Rite Aid's exclusivity agreements -- will soon have to compete directly with Apple's mobile payment option, according to a recent Re/code interview with Dekkers Davidson, CEO of the Merchant Customer Exchange consortium. No timeframe was given, but Davidson noted that the rule preventing CurrentC merchants from accepting Apple Pay would expire in "months, not years."
Davidson claims that MCX had to enforce the rule with CVS and Rite Aid to provide "breathing room" for CurrentC to grow. Unfortunately for MCX, the CurrentC app currently has one of the lowest app review scores of all time, with over 3,300 one-star reviews and just 31 five-star reviews on the App Store, according to App Annie's data. Once CurrentC is forced to compete head-to-head with Apple Pay, it's hard to imagine customer sentiment changing.
