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​For tough decisions, turn to A or B

A or B screenshot



Everybody has those mundane yet paradoxically vastly important decisions to make, and usually every day: Which TV show to watch when both are at the same time? Where to have lunch? What to get, once you decide? Which dress to wear to graduation? Which towels for the guest bathroom? And so on. And on. Such is part of life, just like the sun rising and winter preceding spring. People will have decisions to make, and even small ones make our lives frustratingly complex. Now, just maybe, there's an app for that too. A or B combines everyone's need for right decision making with the power of social media and trusted friends. The free app is available on iPad, iPhone, and iPod Touch with iOS 6.0 or late4r and is optimized for iPhone 5.

The app is extremely simple. You simply take a picture of two items-the aforementioned dresses, towels, beach novels, pizza toppings, what have you-and upload them into the app, one on the "A" side and the other on the "B." The resultant image shows your two options side-by-side, or, if you choose, top and bottom. You can also pick from several different colors to shade the border of the two pictures, though this does not seem to be for much else than aesthetic effect.

A or B screenshot



Once your pictures are uploaded (note that you will have to drag each picture around within either side to get them rightly situated for the smaller frame) and your border is chosen, you have several options: You can upload the creation to Instagram, so all your followers can aid you in your pursuit of the perfect necktie/Christmas tree ornament/Starbucks drink, or you can text it to a friend. You can also save the picture to your Camera Roll so that it can be manually uploaded to an email, Facebook, or other kinds of social media.

A or B screenshot



The app is simple but genius, in my estimation. It does exactly what it says it will do, so its doing of only one basic thing is a strength, not a weakness. That users can text or upload from within the app is helpful, though it might be wise to take the next step and have more social media sharing options instead of just Instagram. Another potential improvement would be to perhaps make each photo panel bigger, as it can be challenging to take a picture at the proper angle to fit the necessary details into the tiny frame. However, that the app is inherently meant to be used with other people is a nice touch-everyone has those small, impossible decisions to make which require the immediate input of friends, spouses, and family, and now this app makes it simple to do just that.

A or B screenshot



While A or B almost certainly will not help anyone decide between potential mates, houses, colleges, and the like-the truly major issues of personal impact-it adds fun and aesthetics to those small forks in the road we all face a thousand times a day. And given that most people find it impossible to decide between ice cream flavors, sock patterns, or what next to watch on Netflix, it seems like this app provides that little push of clarity everyone at times can use.