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Misfit eyes the connected home in addition to new wearables

Billy Steele
12.03.14
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Misfit debuted a new (and more budget-friendly) activity tracker back in the fall, but the company has plans to tackle more than just wearables. The outfit will keeping working on its existing line of gadgets, but in the months to come, the connected home will garner attention as well -- in addition to some "advanced wearables" that move beyond those worn on the wrist. CEO Sonny Vu wasn't ready to offer up specifics, but he did note that a number of products in the household space were on tap for the immediate future. "If you actually have to wear something 24/7 to get data, it's kind of a disadvantage," Vu said during a chat with Re/code. "But if you can just buy something that you plug into the wall, and it works, it can really add value."

Until now, the company has done little outside of its fashionable trackers and companion app, with the exception of a co-branded Beddit sleep monitor. Misfit also nabbed $40 million in funding from Xiaomi which should help the wearable crew produce its products quicker. It'll also offer a hand with expansion in the Chinese market, on top of the aforementioned new product categories.

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