Compared to other trade shows (E3 being the prime offender), the Consumer Electronics Show floor is relatively quiet. That didn't stop the folks at DTS from showing off their new DTS:X codec however. It separates audio into objects instead of channels so instead of say, left, right, front, rear, center and subwoofer, you get things like dialogue or individual gunshots. If this sounds like Dolby Atmos tech, that's because it's pretty similar. The neat trick with DTS:X, however, is that it separates dialogue into its own thing that you control the volume of independently from everything else. Should you have an A/V receiver, you could always bump the center channel up a bit, but that increases the volume of all sound coming from that speaker, not just what the people onscreen are saying. It sort of achieves the same result, but not quite.