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Clever Apple Store window display

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There's a window display in London's Regent Street Apple Store that's pretty clever. It features a row of iPads, standing up, with Smart Covers that seem to open and close all on their own. Meanwhile, the iPads are running a demo video.

It's certainly eye-catching, as you can see it the video below. How does it work? We're going out on a limb to guess that magnets are somehow involved.

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