Have you ever wondered what a Spotify record store would've looked like in the '80s, or a Now TV-branded video rental chain? Me neither, to be honest, but that didn't stop Vodafone from including these fantasy locations in its retro-inspired "1984G Street." Set up a stone's throw from London's Covent Garden Tube station, the temporary, temporal anomaly was less 'street,' more handful of small pop-up shops with a nostalgia-meets-now vibe; much like Sony's PlayStation '94 20th anniversary store. It was just an elaborate PR stunt and brand awareness exercise, of course, as part of a Vodafone's ongoing campaign celebrating 30 years since its mobile network went live. It might've had something to do with 4G, too, given the name. David Hasselhoff rocked up in Knight Rider mode to officially open 1984G Street, which is fitting as he hasn't changed much in 30 years, despite eating more than his fair share of burgers off the floor. The morning I arrived, the Hoff and whatever crowd he drew had long departed, giving me plenty of opportunity to explore the strange installation.