How the Mac App Store made money for this indie developer's "side project"
A number of independent iOS developers have "opened the kimono" over the past few months, giving insight into exactly how much work and effort pays off - or sometimes fails to pay off - when an app hits the App Store. John Saddington, the indie developer behind the successful blogging app Desk (US$29.99) pointed a spotlight at his creation today, showing how his "side project" made a profit of $35,000 with only 63 days of sales in 2014.
Saddington's post is one of the few that has shown what it's like for a Mac developer to make it "big". He notes that for him, success of Desk was dependent on two things: A working product he could use daily, and a profitable app - as long as it didn't deviate from the primary goal of Desk being something he was happy to use.
I won't divulge too many of Saddington's secrets - I'd rather have you read his full post - but some of the takeaways include:
The app's net daily revenue over the 63 days it was in the App Store in 2014 was $1,010 (after Apple's cut, before taxes or marketing costs)
Sponsoring John Gruber's Daring Fireball was pricy, but well worth it in terms of sales generated
He had about one return per day, and only one educational sale over the first two months
Indie development "works". Saddington says he won't "be quitting my 'day job' any time soon", but this shows that it can be a "fun, sustainable, and profitable side project"
Desk was ultimately awarded "Best App of 2014" by Apple, and I find it to be a powerful tool for personal blogging. Let's hope that more Mac and iOS fans decide to create tools for their own use and then pass them along to us; Saddington's "side project" has made a lot of Mac users very happy.