Latest in Ads

Image credit:

Your Facebook feed is going to be unbearable during the Super Bowl

14 Shares
Share
Tweet
Share

Sponsored Links

The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. According to Reuters, the social network is hoping to muscle in on Twitter's real-time advertising turf by letting businesses target users depending on what messages they post.

For example, if you post a status mentioning New England, Patriotism or the inflation levels of a football, then a flashy clip sponsored by Toyota might pop up. In many ways, the move is an attempt to capture the instant-reaction adverts that brands like Oreo post to Twitter whenever an event happens in-game. Also, considering that the price of a regular TV spot during the event is around $4.5 million per 30-seconds, targeted advertising gives companies a cheaper, more effective way to reach prospective customers. It's just a shame that no-one asked us if we wanted to be distracted in this way.

Source: Reuters
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
14 Shares
Share
Tweet
Share

Popular on Engadget

Nike puts an accessibility twist on its iconic Air Jordan 1

Nike puts an accessibility twist on its iconic Air Jordan 1

View
Alphabet’s Wing starts drone deliveries to US homes

Alphabet’s Wing starts drone deliveries to US homes

View
Boeing messages hint staff may have misled FAA about 737 Max

Boeing messages hint staff may have misled FAA about 737 Max

View
Judge refuses to block the release of ‘The Laundromat’ on Netflix

Judge refuses to block the release of ‘The Laundromat’ on Netflix

View
‘Plants vs. Zombies: Battle for Neighborville’ is available today

‘Plants vs. Zombies: Battle for Neighborville’ is available today

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr